In the Audience Definition portion of this project, my team and I defined existing and new customer segments for the YETI® Camino Carryall 35 bag. We described personas for all five of these segments and provided background research and customer reviews for each of them. We considered the buying stage of each segment and explained why YETI® is right for each of them.
This project is not associated in any way with the YETI® brand.
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