Hierarchical Value Map
Consumer hierarchical value map modeling the attributes, contributions, and values surrounding the Billie Razor brand.
A visual analysis of the Core Trends Survey administered by the Pew Research Center.
Visualizing Decision Journeys
A journey map detailing what a consumer was doing, thinking, and feeling at the various stages of planning a California getaway.
Hotel Satisfaction Ratings
Marketing Analytics project seeking to determine the influences on hotel satisfaction ratings and provide actionable marketing recommendations.
Audience Segmentation for the YETI® Camino Carryall Tote Bag.
Project Goal: Work with a team on a design project, utilizing and exploring concepts discussed the Design Thinking for Innovation Course.
My experience with a generative research activity.