Integrated Communication Plan
Integrated communication plan for the YETI® Camino™ Carryall 35.
Hierarchical Value Map
Consumer hierarchical value map modeling the attributes, contributions, and values surrounding the Billie Razor brand.
Visualizing Decision Journeys
A journey map detailing what a consumer was doing, thinking, and feeling at the various stages of planning a California getaway.
A visual analysis of the Core Trends Survey administered by the Pew Research Center.
Hotel Satisfaction Ratings
Marketing Analytics project seeking to determine the influences on hotel satisfaction ratings and provide actionable marketing recommendations.
Project Goal: Work with a team on a design project, utilizing and exploring concepts discussed the Design Thinking for Innovation Course.
My experience with a generative research activity.